Digital music’s Orchard branches into Hollywood
Richard Gottehrer is best known as a music man. He helped pen the hits “I Want Candy” and “My Boyfriend’s Back,” produced albums by Blondie and the Go-Go’s, and co-founded Sire Records.
Now his New York digital music firm the Orchard is tackling an industry that has proved irresistible for countless entrepreneurs: Hollywood.
The Orchard has long been a player in the business of selling digital music. It holds the rights to release more than 9 million tracks from record labels and indie artists such as Sharon Jones & the Dap-Kings, Guided by Voices and Local Natives through online services such as iTunes and Spotify.
Looking for more business, Gottehrer started taking meetings with movie studios. As early as 2006, he met with executives at show business institutions including 20th Century Fox and Universal Pictures, hoping to get the Orchard’s music placed in films.
That’s when he found himself hooked by the movie industry.Read more