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25

Apr
2014

In Featured
Press & News

By SBI

Cartoon Network Aims to Turn Prime-Time Tide with its Adult Swim

On 25, Apr 2014 | In Featured, Press & News | By SBI

When he takes command of CBS’ “Late Show” next year, Stephen Colbert will have to battle the two Jimmys, Fallon and Kimmel. But he’ll also square off against a robot chicken, a mad scientist and a talking hamburger.

From the humblest of beginnings 13 years ago — one early offering was made with microphones purchased at Radio Shack — Adult Swim, Cartoon Network’s nighttime block, has a powerful hold on one of the most highly sought-after populations around: young men.

Adult Swim’s mostly animated shows — among them hits such as “Robot Chicken,” “Aqua Teen Hunger Force” spinoffs and the new “Rick and Morty” — rely on absurdist, often surreal humor, and they’re making it harder than ever for the growing crowd of chat shows featuring celebrities hawking their latest movie.

The dorm-room-type nonsense fits the digital age.

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