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Adult Swim Tests Fan Devotion By Premiering a Full Episode of ‘Rick and Morty’ In 15-Second Instagram Snippets

On 14, Mar 2014 | In Press & News | By SBI

Adult Swim’s shows tend to have devoted cult followings, and the network appears to be putting this to the test by premiering a brand new episode of ‘”Rick and Morty,” the animated series created by Justin Roiland and “Community” showrunner Dan Harmon, up on Instagram. Yes, if you want to see the episode before it premieres on Monday, you can view it in over 100 15-second-or-less clips. “Adult Swim feels ‘Rick and Morty’ fans are more than up to the challenge,” the network said in the announcement.

Adult Swim claims this stunt is a television first, which it may well be, and it’s fitting for a series that has been one of the channel’s first primetime originals. The animated comedy, about a sociopathic scientist who inflicts often dangerous space-time adventures on his grandson, features the voices of Sarah Chalke and Chris Parnell. You can find the full new episode, if you dare, on the “Rick and Morty” Instagram account.

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