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Press & News

12

Feb
2014

In Press & News

By SBI

RICK AND MORTY Renewed for Second Season

On 12, Feb 2014 | In Press & News | By SBI

Fans of Cartoon Network’s half-hour animated comedy series Rick and Morty will be happy to hear that the show has been renewed for a second season.  From co-creators and executive producers Dan Harmon and Justin Roiland, Rick and Morty follows “a sociopathic scientist who drags his unintelligent grandson on insanely dangerous adventures across the universe.”  This doesn’t come as much of a surprise considering the Monday 10:30pm time slot didn’t offer up much competition for the show, but it’s welcome news for fans just the same.

Here’s the latest press release announcing the renewal of Rick and Morty:

Adult Swim Blasts Off With Second Season of Rick and Morty

Hit Show From Dan Harmon and Justin Roiland Vaporizes Competition

Coming off strong ratings and consistently beating the competition since its premiere in early December, Adult Swim announced today the season two pickup of the original comedy animated series Rick and Morty. The half-hour animated series about a sociopathic scientist who drags his unintelligent grandson on insanely dangerous adventures across the universe currently airs on Adult Swim on Mondays at 10:30 p.m. ET/PT as one of the network’s first primetime original shows.

“I am excited to make as much Rick and Morty as Adult Swim allows, and I’m relieved to be in a time slot of no strategic value to CBS,” said co-creator and executive producer Dan Harmon

“I am humbled and super excited by the positive response to the show, and we have no shortage of ideas for future episodes,” said co-creator and executive producer Justin Roiland.

The first season to date of Rick and Morty has outperformed direct competition in its time period by double-digits across all targeted demos.  Compared to Comedy Central, MTV, Nick at Nite and FX, Rick and Morty at 10:30 p.m. beats its competition across the board—among adults 18-34 between 25% and 113%, among adults 18-24 between 14% and 148%, and among adults 18-49 between 22% and 83%.

Since its premiere, Rick and Morty has continued to increase delivery of targeted adults 18-34.  To date, over the course of six new episode premieres, average delivery of all targeted demos has grown by dramatic double and triple digits—adults 18-34 delivery has grown 61%, adults 18-24 by 129%, adults 18-49 by 60%, men 18-34 by 125%, men 18-24 by 216% and men 18-49 by 100%.

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